http://www.richardsonadvertising.com/blog daily 0.75 2020-04-23 http://www.richardsonadvertising.com/blog/2015/6/13/alcohol-advertising-in-dark-markets monthly 0.5 2015-06-18 http://www.richardsonadvertising.com/blog/2015/6/4/formality-on-the-web monthly 0.5 2015-06-04 http://www.richardsonadvertising.com/blog/2015/6/1/writing-for-the-distracted-online-reader monthly 0.5 2016-01-12 http://www.richardsonadvertising.com/blog/2015/5/22/welcome monthly 0.5 2017-08-02 http://www.richardsonadvertising.com/blog/2015/5/26/why-context-is-everything-with-product-placement monthly 0.5 2016-01-12 http://www.richardsonadvertising.com/blog/2016/1/12/when-enough-isnt-enough monthly 0.5 2016-01-12 http://www.richardsonadvertising.com/blog/2016/6/1/chicken-or-egg monthly 0.5 2016-06-01 http://www.richardsonadvertising.com/blog/2017/3/21/stop-trying-to-be-everything-to-everybody monthly 0.5 2019-07-25 http://www.richardsonadvertising.com/blog/2020/4/23/uncertain-times-dont-call-for-uncertain-branding monthly 0.5 2020-04-23 https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1587648190522-YHTGH8218HJ3LVBEBAR7/Burger+King+spec What I have to say - Uncertain Times Don't Call For Uncertain Branding. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1587643417065-85JTTOTYNAX93XJORFL3/Nike+spec What I have to say - Uncertain Times Don't Call For Uncertain Branding. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1587643377096-D8WKTWW8OP9JRW6TVDUZ/Terry%27s+Chocolate+Orange+spec What I have to say - Uncertain Times Don't Call For Uncertain Branding. http://www.richardsonadvertising.com/blog/category/Writing+For+The+Web monthly 0.5 http://www.richardsonadvertising.com/blog/category/Advertising monthly 0.5 http://www.richardsonadvertising.com/blog/tag/lee+richardson monthly 0.5 http://www.richardsonadvertising.com/blog/tag/BBC monthly 0.5 http://www.richardsonadvertising.com/blog/tag/TV monthly 0.5 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http://www.richardsonadvertising.com/blog/tag/information monthly 0.5 http://www.richardsonadvertising.com/blog/tag/risk monthly 0.5 http://www.richardsonadvertising.com/blog/tag/strategy monthly 0.5 http://www.richardsonadvertising.com/blog/tag/terry%27s monthly 0.5 http://www.richardsonadvertising.com/blog/tag/behaviours monthly 0.5 http://www.richardsonadvertising.com/radio daily 0.75 2018-02-08 http://www.richardsonadvertising.com/what-ive-done-1 daily 0.75 2023-12-05 https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1603104337197-0S6Y3O0969ETPQHUCPDE/image-asset.jpeg Print & TV Work - Destination BC - Fall Campaign 30" TVC 2020 The Brief: Encourage people to book a fall staycation in British Columbia. The Idea: We can take our own backyards for granted sometimes, despite their unique beauty. With this campaign, we wanted to show British Columbia in a new light to help people fall in love with it all over again. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1603104337197-0S6Y3O0969ETPQHUCPDE/image-asset.jpeg Print & TV Work - Destination BC - Fall Campaign 30" TVC 2020 The Brief: Encourage people to book a fall staycation in British Columbia. The Idea: We can take our own backyards for granted sometimes, despite their unique beauty. With this campaign, we wanted to show British Columbia in a new light to help people fall in love with it all over again. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1486241444398-4WZ99FND6ZJQI9JZBLGW/Folens+corporate+brand+ad.png Print & TV Work - Folens - Trust The Brief: Let teachers know that Folens’ books are written by teachers, for teachers and that their long history has laid the groundwork for a very bright future. The Idea: Sometimes you have to trust time-proven experts. Some things can’t be taught. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1527218276985-01YZLZGW5H8IWEFSM9LX/Cairn+-+The+View.png Print & TV Work - Cairn Homes - The View at Glenheron The Brief: Attract young families or couples looking to start families to ‘The View’ housing development. The Idea: You’ll fall in love with your new home and everything that comes with it. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1701770184061-SS97BQHQRCSEH10SN9OJ/HQ2208006_Double+page+ad+in+Technology+Record_2_0.png Print & TV Work - Johnson Controls OpenBlue The Brief: Create an attention-grabbing ad that highlights Johnson Controls as a leader in smart, sustainable buildings. The Idea: Draw attention to our ad through a lack of expected visuals, then hit the message home with copy that ties it all together. In the end, we showed that less energy can result in more success. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1523209261150-3JKPQKRVFJCU5BCQNHW9/image-asset.jpeg Print & TV Work - Sunday Independent - Childhood TVC https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1503344857201-O3SD0KCU79VEO6CNTDK4/Tullamore+DEW+Cara+Ad.png Print & TV Work - Tullamore DEW Distillery The Brief: Intrigue tourists to visit the Tullamore DEW Distillery in Tullamore, Co. Offaly. The Idea: Nothing creates intrigue like secrets and the Tullamore DEW old bonded warehouse is built on secrets. We centred this campaign on a speakeasy-style tap that’s hidden in the walls of the distillery and the unique blend that flows from it. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1556065406587-6C3I57QG869BSS99J3OH/W+Pants+-+Fast+and+Free+Pant+-+IG+Story.png Print & TV Work - lululemon Women's Pants IG Story https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1603105065166-NK1BYIFO2DMBSH4WDOOL/image-asset.jpeg Print & TV Work - Dunnes Stores - Fresh Fish TVC The Brief: Highlight that Dunnes Stores fish is as fresh as it comes. The Idea: Show the journey of Dunnes Stores fish, from sea to store. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1461527032144-PWYMJS9WH5M0MNI08O0P/Hook+Head+A5+Press+Ad+final.png Print & TV Work - Minch Malt - Hook Head Series The Brief: Spread the word about a truly unique malt, which is distributed exclusively to craft brewers. The Idea: Centre a campaign on the unique soil that makes the unique malt. We took the world-famous Hook Head Lighthouse (also the malt’s logo) and asked people to let it guide them in their quest for a distinctive taste. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1459796172101-TRGAG58Z66177C21GMPP/image-asset.jpeg Print & TV Work - Irish Independent - 1916 TVC (22/03/16) https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1487279451886-Z1XPRTUY4HRMJ7VIWKKD/Irish+Indo+Young+Lions+Sponsorship.png Print & TV Work - Irish Independent - Young Lions Sponsorship The Brief: Let people know that the Irish Independent are proud sponsors of the Young Lions competition with creative that is both intriguing and a motivation to enter. The Idea: Young lions are still lions. The work of young creatives can be just as striking as that of the veterans. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1554575253599-LZ5FZUH46ASN0JRHJ8DX/Men%27s+Feb+5A+-+The+Extra+Mile+-+Website+Homepage.png Print & TV Work https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1487279193642-6DCOVXCXIGFCFZ6QBJTS/image-asset.jpeg Print & TV Work - Irish Independent - Epic Collection http://www.richardsonadvertising.com/digital-work daily 0.75 2022-05-19 https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1571186589229-PTLKYB4066U0UTLCHGHQ/Naked+Yog+Nog+-+Square.png Digital Work - Lush - Yog Nog (Naked Version) The Brief: Create PDP copy for Yog Nog Christmas shower gel, highlighting that this is the packaging-free version. The Idea: Less unwrapping, more unwinding. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1571186589229-PTLKYB4066U0UTLCHGHQ/Naked+Yog+Nog+-+Square.png Digital Work - Lush - Yog Nog (Naked Version) The Brief: Create PDP copy for Yog Nog Christmas shower gel, highlighting that this is the packaging-free version. The Idea: Less unwrapping, more unwinding. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1564343065750-CN1RR4PACTSB3UWMH8HO/image-asset.jpeg Digital Work - Neen Williams - Skate Forever | lululemon The Brief: Introduce new brand ambassador Neen Williams to the lululemon audience. The Idea: Highlight why Neen is the perfect fit for the brand, its image and its ethos, by simply telling his story. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1652952298172-UAFPHCN3YQ0CQ9CGVBVI/image-asset.jpeg Digital Work - White Spot - Fall Burger Line-Up The Brief: Introduce White Spot’s 2020 fall burger line-up. The Idea: Let the burgers speak for themselves. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1594044799046-RESE0IKGAEBMNHZ4YIH7/Ancient+Wilderness+or+Perfectly+Aged+Wines.png Digital Work - Destination BC - Post-Pandemic Recovery Campaign The Brief: Create a display ad that entices people to explore British Columbia (BC), Canada, post-pandemic. The Idea: Whatever you’re looking for, you can find it in BC. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1594045008921-DX3YHSHE1AZT29N12QH7/Kayak+Banner+Ad.png Digital Work - Destination BC - Post-Pandemic Recovery Campaign The Brief: Create a banner ad that entices people to explore British Columbia (BC), Canada, post-pandemic. The Idea: Explore the unknown, right in your backyard. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1556065571732-2YHLTJCVXXOBFFJKT9DN/W+Pants+-+Fast+and+Free+Pant+-+IG+Story.png Digital Work - lululemon - The Fast & Free Pant The Brief: Communicate the next-to-nothing feeling of wearing the Fast & Free Pant in an Instagram story. The Idea: When you feel nothing, you can outrun everything. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1556065610209-PMLPERTAZ2OYK66VT5LB/W+Pants+-+Run+Pant+You%27ll+Forget+You%27re+Wearing.png Digital Work - lululemon - The Fast & Free Pant The Brief: Communicate the lightweight, next-to-nothing sensation of the Fast & Free Pant in a display banner. The Idea: Focus on your run, not your pants. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1571176079125-ZX66MN646427G1S5E3VR/Call+Control+-+Fishy+Callers+EM.png Digital Work - TELUS - Call Control Premium The Brief: Inform Call Control customers that they can now upgrade to increase their number of accepted and blocked callers. The Idea: Home phones should be for family and friends, not fishy callers. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1564620829974-5EXGQ8YGPJI2YIBO4ORN/W+Pants+-+Faxt+%26+Free+Pant+-+FB.png Digital Work - lululemon - 'Feel It to Feel It' Pants Campaign The Brief: Create a campaign that makes new customers want to try on lululemon pants so they can feel the difference for themselves. The Idea: The feeling of wearing lululemon pants is so unique that it can't be described in everyday terms. You have to feel it for yourself. Through abstract copy and emotive visuals, we aimed to describe the indescribable. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1556065604766-PJM6K4HFDDO0JPYEMMP1/W+Pants+-+Feels+like+Nothing-Changes+Everything.png Digital Work - lululemon - The Align Pant The Brief: Communicate the naked sensation of the Align Pant in a display banner. The Idea: Sometimes feeling nothing helps you feel everything. https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1564622568298-QTS33D2IWZ1RNUIA9CYR/W+Pants+-+Feel+nothing+but+the+wind.png Digital Work http://www.richardsonadvertising.com/about daily 0.75 2021-01-19 http://www.richardsonadvertising.com/intro daily 1.0 2019-10-16 https://images.squarespace-cdn.com/content/v1/555c50f5e4b038a47a3f8dc9/1452454953050-JCFGO5Y0MGNYUCUW71CS/P1010361.JPG Home