Folens - Trust

The Brief: Let teachers know that Folens’ books are written by teachers, for teachers and that their long history has laid the groundwork for a very bright future.

The Idea: Sometimes you have to trust time-proven experts. Some things can’t be taught.

Johnson Controls OpenBlue

The Brief: Create an attention-grabbing ad that highlights Johnson Controls as a leader in smart, sustainable buildings.

The Idea: Draw attention to our ad through a lack of expected visuals, then hit the message home with copy that ties it all together. In the end, we showed that less energy can result in more success.

Tullamore DEW Distillery

The Brief: Intrigue tourists to visit the Tullamore DEW Distillery in Tullamore, Co. Offaly.

The Idea: Nothing creates intrigue like secrets and the Tullamore DEW old bonded warehouse is built on secrets. We centred this campaign on a speakeasy-style tap that’s hidden in the walls of the distillery and the unique blend that flows from it.

Minch Malt - Hook Head Series

The Brief: Spread the word about a truly unique malt, which is distributed exclusively to craft brewers.

The Idea: Centre a campaign on the unique soil that makes the unique malt. We took the world-famous Hook Head Lighthouse (also the malt’s logo) and asked people to let it guide them in their quest for a distinctive taste.

Irish Independent - Young Lions Sponsorship

The Brief: Let people know that the Irish Independent are proud sponsors of the Young Lions competition with creative that is both intriguing and a motivation to enter.

The Idea: Young lions are still lions. The work of young creatives can be just as striking as that of the veterans.